"So maybe I just don't know enough about fashion, but maybe that's okay. I know enough about why I love blazers so fucking much, and how to style them. I know how to browse ASOS like a power hungry white man in a suit after the oval office, and I know how to write lifestyle content. But fashion imagery is at the heart of blogging, it always has been and it always will be, I love encompassing both into my content, my blog and my platform - but does that make me a fashion blogger?"
Oh Fashion Week - I remember in the OG days of blogging when the British Fashion Council had just started to recognise bloggers as our own entities of media companies and I applied for my first ever press pass, and I was accepted. I was a lowly 19 year old working at Gap folding pairs of jeans in a v particular way and studying fashion for the rest of the week at London College of Fashion. The next day I was stood at Somerset house with a lanyard hanging around my neck, and I felt like I was someone.
I stood at PR parties with glasses of champagne smiling politely and grateful to be given the opportunity to just be there. I'd spent years watching The Hills, dreaming of catwalks, and suddenly I was there. And I was hating every minute of it.
So the truth is - I don't think I actually like fashion.
I don't subscribe to 24 really obscure fashion editorial magazines, I choke at the thought of spending £14 on one magazine at Wardour News and I don't think I even follow that many designers on Instagram. So when people ask me about my job, my writing and what I write about - I'm always so hesitant to describe myself as a fashion blogger - because is that even what I do? Sometimes when I go to write a more fashion like piece on my blog, I find myself actually getting bored WHILE I'm writing the post. Because honestly - I'd so much rather be writing about 12 ways to spot a fuckboy or why toxic friendships need to GTFO of our lives, because that's the stuff I honestly LOVE to read and write.
London College of Fashion
When that name pops up on my CV I always get a "Oh wow! That must have been so cool!" and I thought it was going to be, it was my dream, in school I was always the girl who knew who she was going to be. I was going to be Carrie Bradshaw. I was going to do my fashion journalism degree from a fancy fashion school, get a banging flat in Clapham with a walk in wardrobe and a hunky boyf and drink caramel lattes and Negronis and just be fucking fabulous. (Yes at 14 I actually planned that I would one day be a Negroni drinker and I mean you know what? I was right.)
But it wasn't quite me...
I don't wear black all the time, I don't say things like "oh DARLING, you simply MUST get that Valentino - it's to DIE for." and I don't sit in the corner of nightclubs and bars looking moody because you couldn't actually enjoy yourself. Nope I'm the girl who's downing glasses of prosecco like there's no tomorrow and attempting to do the splits while I shout Whitney Houston lyrics at the top of my voice at everyone around me. It's the way I've always been - and I just don't give a fuck about looking cool.
At fashion week I noticed I was surrounded by the same people I was studying with, of course I'm generalising and not everyone is like this, but the majority of people I was surrounded by seemed to be caricatures of themselves, trying so hard to look cool that they didn't realise they were taking the fun out of it for most people around them.
So maybe I just don't know enough about fashion, but maybe that's okay. I know enough about why I love blazers so fucking much, and how to style them. I know how to browse ASOS like a power hungry white man in a suit after the oval office, and I know how to write lifestyle content. But fashion imagery is at the heart of blogging, it always has been and it always will be, I love encompassing both into my content, my blog and my platform - but does that make me a fashion blogger?
Confession - any show I've been invited to? I've always had to google the designer and scour their instagram before I do an excited tweet about it. That's right, I'm a big goddamn fake - I don't even remember the last time I picked up a copy of Vogue prior to the Taylor Swift cover because y'know us Swifties gotta stick together.
For me - my experience of fashion week has always meant parties, champagne, amazing shows, and trying to be something I'm not. I'm not a cool girl who doesn't show a whole lot of emotion, but looks cool at all times and adds that extra millennial je ne sais quois to the 2nd row of your show, because that's just not me, and I'm not that sort of influencer - but that's okay.
Style bloggers and fashion bloggers - are we really all that different?
In short - I think we are.
We both have our stregnths and weaknesses, and we both have our place - with readers, with brands and with instagram. We're two pieces of the 'influencer' puzzle that people come to for different things.
You go to your style bloggers for affordable internet style that you can have on your doorstep the next day, quick iphone snaps of trending pieces that you NEED in your life and long form relatable captions. You go to fashion bloggers for lust worthy editorial work, to see the latest insta worthy designer bag that you really want to style but also you need to pay rent.
We both have our values - but going to fashion week doesn't make you more or less of a blogger, we're all on different paths - so let's just focus on our own journeys.
Photography by Kaye Ford